Video Production vs Videography: Which one is right for you?

The West Midlands is a hotbed for videography, but a lot of the time you will see the phrase video production being thrown around. Let's explore what the differences are and most importantly which one fits your budgets better.

What is Videography?

Videography is all about capturing events or moments as they happen, often with minimal pre-planning or scripting. Think of it as "run-and-gun" filmmaking, where a videographer films an event, product, or behind-the-scenes footage in a dynamic, natural way.

Best For: Live Events – Conferences, weddings, corporate gatherings, Quick Turnaround Content – Social media clips, interviews, testimonials, Behind-the-Scenes & Documentary-Style Shoots

What to Expect:

• A single videographer or a small team filming on-location

• Handheld or steady camera work to capture the action naturally

• Minimal post-production—usually simple edits, color correction, and branding

  
  

  Videography is ideal if you need a professional to simply capture footage without an extensive pre-production process.

What is Video Production?

Video production is a full-scale creative process that involves pre-production, filming, and post-production. It’s used to craft a structured, high-quality video that aligns with a specific goal, such as a commercial, promotional video, or branded content.

Best For: Marketing Campaigns – Adverts, product launches, corporate branding, Story-Driven Content – Documentaries, scripted videos, brand storytelling, High-Quality Commercials & Promotional Videos

What to Expect:

• A structured pre-production process (planning, scripting, storyboarding)

• A team of professionals (director, camera operators, editors, sound engineers)

• Advanced editing, motion graphics, and sound design

• A polished, high-production-value final video

  
  

Video production is best when you need a well-planned, professional video that tells a story or promotes a brand.

Which One is Right for You?

Choose Videography If: You need quick, professional footage of an event, testimonial, or simple content for social media. It’s fast, efficient, and cost-effective.

Choose Video Production If: You want a highly produced, polished video that aligns with your brand and marketing goals, with professional storytelling, planning, and editing.

Still unsure? Let’s chat! Whether you need a simple video shoot or a full-scale production, we’ll help you choose the best option for your needs. Get in touch today at hello@enlightenvideo.co.uk or call Rav at 07593976045